Fandeck of Features

Color advice for painters in the dark.

Help customers choose color while you stay out of trouble.
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By Jerry Rabushka, Editor

Products to Fight Mold and Mildew

It’s open season on mold and mildew.
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By Jerry Rabushka, Editor

Win a blue, green or yellow medal!

We’re going to meddle in your product selection.
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By Jerry Rabushka, Editor

A 3-part series designed to help you make the right tape choice for your next big project.

The science behind making tape stay where you put it.
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By Jerry Rabushka, Editor

Palette of Departments

Red, Seven Years Later

Glad to see ya!
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By Jerry Rabushka, Editor

The Upselling Pickle

Why you shouldn’t charge for things nobody asked for.
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By "Doctor" Phil Bernstein

Check out these products.

New products for fun and profit.
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By Jerry Rabushka, Editor

The Upselling Pickle and Out on a Limb

Get a FREE new product for your ladder.
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By Jerry Rabushka, Editor


By Jerry Rabushka,

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Jerry Rabushka Managing Editor

Jerry Rabushka
Managing Editor


Red, Seven Years Later

There’s a hardware store I drive by on occasion that recently closed its doors for the final time. Pretty much everything’s gone but the Biener Hardware sign and the Benjamin Moore sign next to it. The owner was retiring and selling everything off—except the business, which perhaps he couldn’t get anyone to take. By the time I got there, the inventory was up to 75% off, but there wasn’t much left. I was taken, of course, by a couple tables full of rusty old tools, the kind of things you might see on the wall at a Cracker Barrel, but these were the real thing.

There’s a restaurant out in Doolittle, MO called Cookin’ From Scratch that has this kind of stuff, old rusty saws and hatchets and all kind of tools you could use to express yourself if you didn’t like their award-winning pan fried chicken. There’s a sign there that offers a dozen eggs for a dime and a couple of us keep wondering if they’d make good on it.

The hardware store owner said they’d belonged to his father (the tools, not the eggs), and they weren’t 75% off. I got a few for décor in the back room in my house, and he also let me walk out with a Benjamin Moore Color of the Year poster, since by then he was out of paint. It was one of those few times in daily life I could say “I’m the editor of The Paint Dealer and Paint Contractor magazines” and someone knew what that was all about.

I found a few useful items too, and at 75% off, who even cares if it works?

Years ago someone gave me a Star Wars poster. He didn’t like it because it wasn’t very pretty. I’d have to agree, but I took it anyway. It advertised the upcoming Revenge of the Jedi, which as any sci-fi geek knows, isn’t the actual title of the film. Once the title changed to “Return” he wanted it back. I still have it.

I’ve learned a lot more about color here than I ever thought I would, and I even get the whole “colorspeak thing,” about how we center our lives around this color or that, how we want to feel secure with this or that color, or why we need blue one year and tan the next. It’s my house doggone-it, so why shouldn’t I pick a color that I can feel at home and secure with? Even if I don’t know that’s why I’m doing it.

Even when it doesn’t matter, it matters. My brother isn’t known for his color savvy, but he painted his small bathroom downstairs with a couple pastels that turned a white drywalled potty into a pretty cool space. I think that splash of purple and green in the basement makes a big difference. I remember an old saying about decorating: take the ugliest part of your space and make it the prettiest. Could be a challenge on one of your next jobs. “What do you think is the ugliest part of your house? Let’s start there.”

In spring 2009, which was shortly after I moved into my house, I planted about 12 gladiolas. What I didn’t know at the time was that a tree canopy would spread over the yard and block the sun, so pretty much any flower that sprouted after May was doomed to droop. A few glad leaves came up and wilted and that was that. Over time some of the trees got removed and now there’s more sun in the yard. Last month one of the glads popped up and put out a stalk of red blooms. The unplanned color looked great in the yard.

That, and never give up.

We have a painters’ tape story in this issue. Whoever painted our new office really needs to read it. tpc endcap


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